Posts in category: Marketing

If your marketing practices are not aligned with the goals of your business, you may end up losing money instead of making money. If you do not have any money coming into the company, then your efforts at sales could actually cause your company to fail. In this article we go over some practices that might hurt your business’s goals.

The days of printing out flyers are coming to end.

Even if they did read your flyer, would they remember it? Would they care to keep it for future use? Most of the printed advertising end up in the recycle bin .
Online advertising has become much more widespread than ever before. It allows businesses to advertise their products and services through promotional posts on social media platforms and search engines. This method helps in reaching a large number of prospective clients at one go and the key aspect is: targeting their specific needs increase chances of making the sale.

Having an old website. It’s all about user experience

The first impression people get from a company’s website is its branding. A brand represents what the company stands for and how it wants to be perceived. If your website doesn’t represent who you are today, then it will become outdated over time. You don’t want to start off with a negative impression, right?
If you have not updated your website for some time, customers may think that you have become stagnant and no longer interested in what you are offering. A good user experience is something that keeps users coming back.
Having an outdated website makes it difficult for visitors to navigate through your site. They might have trouble finding what they’re looking for and end up leaving before they’ve had enough.

NOT Paying attention to customer reviews

A lot of businesses pay little attention to negative comments posted on review websites. But when customers complain about something bad, they often say why they feel the way they do. Take the time to read through the feedback and you’ll learn what’s working and what isn’t. If you don’t take care of complaints, you won’t have any positive ones to comment on. Be sure to respond to each complaint individually and offer some type of compensation such as a freebie if their issue was resolved to their satisfaction.

Video marketing has become increasingly popular over the past few years, and its influence continues to grow daily. Videos give you a chance to introduce your brand and products through fun and  interesting content. Be sure to include video in your social media campaign to grab attention.

Visual content helps build trust and authority. You’ll notice that many of the top brands have moved away from text content and into video. In fact, research shows that 67% of consumers prefer to watch a video about a product rather than reading through 500 words. This means that if you want people to buy from you then they would much rather watch a short video about how your product works.

Videos allow users to engage with brands in new ways. Statistics show nearly two-thirds of internet searches these days begin with either YouTube or Facebook. When you use video marketing, you open yourself to a wider sphere for reaching consumers. Not only does producing engaging content help businesses gain exposure, but it helps improve their ranking in local listings and organically increase traffic from major search engines.

Social media has became part of our lives for over a decade. Almost everyone you know uses that platforms on a daily-basis, that’s why your business should too. Here are some reasons why:

1. Connect with your customers

 Social media allows you to connect with people who are interested in what you have to offer. This means that if someone likes your page, they’ll receive updates from you about any future products or services you might release. They may even become customers.

      2.   Social media is free

Social media doesn’t cost anything to use and has a huge reach into the world’s population. If you are running a small business, then this is a great way to connect with customers and increase brand awareness at no cost.

      3.  A large community

Social media gives you access to a whole community of potential customers. When you join groups and pages related to your industry, you’ll find people sharing their experiences  and asking questions. These could be useful resources for you.

      4. Customer feedback

Social media makes it easy to keep track of customer feedback. You can read comments left by users and respond to them directly. This helps you learn what works and what doesn’t.

      5. Brand Awarness. 

 People may hear about your company through friends, family, and coworkers. As long as you make sure you follow best practices, you can use social media to spread the word about your brand . This type of marketing can have a greater impact than other forms of advertising due to its interactive nature. According to Hubspot research, social media users spend roughly 20% of their time online browsing content from friends and family. That means if your product or service is relevant to your target audience, they’re likely to share it with their network.

If you’re not using social media yet, now’s the time!