Social media has became part of our lives for over a decade. Almost everyone you know uses that platforms on a daily-basis, that’s why your business should too. Here are some reasons why:
- Connect with your customers
Social media allows you to connect with people who are interested in what you have to offer. This means that if someone likes your page, they’ll receive updates from you about any future products or services you might release. They may even become customers.
2. Social media is free
Social media doesn’t cost anything to use and has a huge reach into the world’s population. If you are running a small business, then this is a great way to connect with customers and increase brand awareness at no cost.
3. A large community
Social media gives you access to a whole community of potential customers. When you join groups and pages related to your industry, you’ll find people sharing their experiences and asking questions. These could be useful resources for you.
4. Customer feedback
Social media makes it easy to keep track of customer feedback. You can read comments left by users and respond to them directly. This helps you learn what works and what doesn’t.
5. Brand Awarness.
People may hear about your company through friends, family, and coworkers. As long as you make sure you follow best practices, you can use social media to spread the word about your brand . This type of marketing can have a greater impact than other forms of advertising due to its interactive nature. According to Hubspot research, social media users spend roughly 20% of their time online browsing content from friends and family. That means if your product or service is relevant to your target audience, they’re likely to share it with their network.
If you’re not using social media yet, now’s the time!