If your marketing practices are not aligned with the goals of your business, you may end up losing money instead of making money. If you do not have any money coming into the company, then your efforts at sales could actually cause your company to fail. In this article we go over some practices that might hurt your business’s goals.
The days of printing out flyers are coming to end.
Even if they did read your flyer, would they remember it? Would they care to keep it for future use? Most of the printed advertising end up in the recycle bin .
Online advertising has become much more widespread than ever before. It allows businesses to advertise their products and services through promotional posts on social media platforms and search engines. This method helps in reaching a large number of prospective clients at one go and the key aspect is: targeting their specific needs increase chances of making the sale.
Having an old website. It’s all about user experience
The first impression people get from a company’s website is its branding. A brand represents what the company stands for and how it wants to be perceived. If your website doesn’t represent who you are today, then it will become outdated over time. You don’t want to start off with a negative impression, right?
If you have not updated your website for some time, customers may think that you have become stagnant and no longer interested in what you are offering. A good user experience is something that keeps users coming back.
Having an outdated website makes it difficult for visitors to navigate through your site. They might have trouble finding what they’re looking for and end up leaving before they’ve had enough.
NOT Paying attention to customer reviews
A lot of businesses pay little attention to negative comments posted on review websites. But when customers complain about something bad, they often say why they feel the way they do. Take the time to read through the feedback and you’ll learn what’s working and what isn’t. If you don’t take care of complaints, you won’t have any positive ones to comment on. Be sure to respond to each complaint individually and offer some type of compensation such as a freebie if their issue was resolved to their satisfaction.