Video marketing has become increasingly popular over the past few years, and its influence continues to grow daily. Videos give you a chance to introduce your brand and products through fun and interesting content. Be sure to include video in your social media campaign to grab attention.
Visual content helps build trust and authority. You’ll notice that many of the top brands have moved away from text content and into video. In fact, research shows that 67% of consumers prefer to watch a video about a product rather than reading through 500 words. This means that if you want people to buy from you then they would much rather watch a short video about how your product works.
Videos allow users to engage with brands in new ways. Statistics show nearly two-thirds of internet searches these days begin with either YouTube or Facebook. When you use video marketing, you open yourself to a wider sphere for reaching consumers. Not only does producing engaging content help businesses gain exposure, but it helps improve their ranking in local listings and organically increase traffic from major search engines.